The Government of Navarre implements a campaign to promote cinema going

From December 2nd, the Department of Culture – Príncipe de Viana Institution is implementing a social media campaign to encourage people to go to the cinema in Navarre. This is in addition to the national campaign implemented by the Ministry of Culture’s Film and Audiovisual Arts Institute (ICAA) denominated “The cinema is a safe place”, promoted on social networks under the hashtag #yovoyalcine.
The motto in Navarre is “Start feeling again in your cinema #yovoyalcine” / “Zure zinean lehengo zirrara #nizinemaranoa”, with the aim of bringing cinemas closer to the public and encouraging people to visit them.
The campaign is supported by 30 videos, in Basque and Spanish, which will be shown on social networks from December 2nd-28th with professionals from the film sector and other well-known personalities from other sectors in Navarre – such as Mikel Urmeneta and Maialen Gurbindo – as well as the general public.